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(H)ugosantosLisbon, 14:32
(H)ugosantos
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I’m a Creative Director and Brand Designer with experience building and scaling brands and products in fintech and frontier tech. Worked with Solana, Kalshi, Monad, Sui and others.

I partner with founders, product and communications teams to define how a brand looks and speaks, then lead the design and production that carries it across film, events, web and social.

With a bachelor’s in Multimedia, I started out in 2022 as a Brand Strategist and Designer, helping products figure out what they stand for. Today I lead creative teams across brand, design, motion and video.

Experience
Aug 2025 – Present
COO & Executive Producer

SKYRISE, Co-Founder

Responsibilities
  • Run the agency end to end: workflows, accountability, clients and crew.
  • Shape the communication plan and narrative of productions with the Head of Video.
  • Lead crews of up to 12 on site at global conferences, with several clients running in parallel.
  • Bring AI tools into production workflows.
Impact
  • Quarterly revenue more than tripled, including the two highest-revenue quarters in company history.
  • Clients booking repeat work up from four in ten to six in ten.
  • Solana Breakpoint Abu Dhabi: 10 client projects and 5 sponsor brands at one event. 80+ deliverables, 5.8M impressions.
  • Consensus Miami: 3 clients and 7 event projects in one week. 50+ deliverables, most same-day.
May 2022 – Present
Creative Director & Head of Design

SKYRISE, Co-Founder

Responsibilities
  • Lead strategy and creative direction for client branding, design and motion, with input on selected video projects.
  • Own brand standards, identity work and design systems for clients and for SKYRISE.
  • Direct the design and motion team, hands-on from identity through motion.
  • Set the visual bar for everything that leaves the studio.
Impact
  • Full brand strategy and identity for Pyra and Pilled.
  • Passion project brand systems for Prism, Carrot and Praxa.
  • Designed SKYRISE’s brand end to end: logo, website, showreel and motion system.
May 2022 – Present
Brand Designer

Freelance

Responsibilities
  • Brand strategy first: positioning, narrative and personality.
  • Then logo and visual identity, brand kits and guidelines, motion design, websites and landing pages, pitch decks, and social and campaign assets.
Selected clients
Kalshi
Solana Foundation
Sui Foundation
Monad
Backpack
Jupiter
Kamino
Solflare
DoubleZero
KuCoin
Languages

Portuguese (native), English (fluent)