
A passion project brand for a lending and borrowing DeFi platform.
ClientPrism
RolePassion Project: Creative Direction (Identity Design)
Year2025
CategoryBranding, Animation
CreditsSKYRISE
ScopeBrand strategy, identity, motion, social and events
What does DeFi look like when it's designed around clarity?
Prism is a passion project brand for a DeFi lending and borrowing platform, built around one idea: the full spectrum of possibilities in decentralized finance. Where most DeFi brands lean on darkness and jargon, Prism refracts one clean input into everything a user can do with their assets: precise, calm and transparent.
The visual system follows the same logic: a modernist base, minimal graphics and generous space, with refraction gradients, spectral colour and motion that splits, bends and recombines like light through a prism.











