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Prism, Brand Identity Passion Project

A passion project brand for a lending and borrowing DeFi platform.

ClientPrism
RolePassion Project: Creative Direction (Identity Design)
Year2025
CategoryBranding, Animation
CreditsSKYRISE
ScopeBrand strategy, identity, motion, social and events
Overview

What does DeFi look like when it's designed around clarity?

Prism is a passion project brand for a DeFi lending and borrowing platform, built around one idea: the full spectrum of possibilities in decentralized finance. Where most DeFi brands lean on darkness and jargon, Prism refracts one clean input into everything a user can do with their assets: precise, calm and transparent.

The visual system follows the same logic: a modernist base, minimal graphics and generous space, with refraction gradients, spectral colour and motion that splits, bends and recombines like light through a prism.

Brand identity
The Prism logo over a beam of light splitting into a spectrum
Light refracting through glass shards in violet, blue and red
The Prism app icon on a phone home screen
The Prism symbol's construction in fine lines: a circle and a slanted block
USDC, PYUSD and BONK listed around 'Lend Solana with Prism'
Prism's line icons in a row, the active one in a lavender circle
A glowing wall screen: the convergence of DeFi innovation
A stage screen with one line crossing between the investment and the outcome
Four Prism social posts: ETH yields, the full spectrum of possibilities, a light burst and USDC APY
A crowd in silhouette before a large screen: the spectrum of financial freedom
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